ING APAC is part of the ING Group, a Dutch multinational banking and financial services corporation. It offers wholesale banking services across Asia Pacific, providing a broad suite of products and services tailored to corporate and institutional clients. Their services include mergers and acquisitions advisory, sustainable finance, and trade finance transactions. The target audience is large corporations and financial institutions. The unique selling proposition is their client-centric approach, offering customized solutions and seamless global connectivity, which sets them apart in the region[1][3][5].