The Inland Waterways Association (IWA) is a UK charity formed in 1946 to conserve, maintain, and restore British canals and river navigations. It offers advocacy, restoration support, and educational campaigns. The target audience includes waterway users, local communities, and conservationists. IWA's unique selling proposition is its volunteer-led approach to waterway restoration and its ability to influence policy through partnerships with navigation authorities like the Canal & River Trust. Services include organizing festivals, providing grants for restoration projects, and operating specific navigations like the Chelmer & Blackwater Navigation[1].