Innovation Federal Credit Union is a Canadian financial institution offering banking, wealth management, and credit services. It serves over 58,000 members across Saskatchewan through 24 advice centers. Services include no-fee chequing accounts, mortgages, personal loans, and investment options like TFSAs and RRSPs[1][5]. The target audience is individuals and communities in Saskatchewan. The unique selling proposition is Responsible Banking, emphasizing low fees, profit-sharing dividends, and community support through scholarships and grants[5]. Innovation Federal Credit Union is recognized for its community involvement and innovative digital banking solutions[1][3].