Innovation Norway is the Norwegian Government's key instrument for innovation and enterprise development. It supports businesses in enhancing their competitive edge and innovation, promoting Norway as a tourist destination, and developing rural areas. Services include business development, internationalization, and innovation support. The target audience is Norwegian enterprises and industries. The unique selling proposition is its comprehensive approach to fostering national economic growth by integrating innovation, internationalization, and regional development, making it a one-stop-shop for businesses seeking to expand domestically and internationally[1][3][5].