The Institute and Faculty of Actuaries (IFoA) is the UK's professional body for actuaries, dedicated to education, development, and regulation. It offers qualifications such as Associate and Fellow designations, as well as specialized certifications like Chartered Enterprise Risk Actuary (CERA). Services include continuing professional development, research, and practice support in areas like risk management and insurance. The target audience is actuaries and students worldwide. The unique selling proposition is its comprehensive framework for professional development and regulation, ensuring high standards in the actuarial profession globally[2][3].