The Institute of Business Administration (IBA), Karachi is a public university offering diverse academic programs in business, computer science, economics, and social sciences[1][4]. It targets students seeking higher education in these fields, with a focus on merit and excellence[2]. IBA's unique selling proposition is its commitment to inclusivity and merit-based admissions, supported by initiatives like the National Talent Hunt Program, which provides financial assistance to deserving students[2]. This approach ensures that no student is denied education due to financial constraints, making it a premier institution for students from various socioeconomic backgrounds[2].