The Institute of Business Ethics (IBE) is a UK-based non-profit organization that promotes ethical business practices and fosters a culture of integrity within organizations. It provides guidance, training, and support on ethical issues, offering resources such as codes of ethics, training programs, and advice for businesses. The IBE's target audience includes companies seeking to develop and maintain ethical standards. Its unique selling proposition is its role as an authority, adviser, and advocate for ethical business practices, helping companies navigate complex ethical dilemmas and maintain high standards of integrity[2][3][5].