The Insurance Association of Turkiye (TSB) is a professional organization that supports and develops the insurance and pension sector in Turkey. It has 72 active members, including non-life, life/pension, and reinsurance companies[1]. TSB aims to increase insurance penetration, ensure a competitive environment, and protect members' rights[1]. It offers no direct insurance services but facilitates sector development and communication with stakeholders[3]. The unique selling proposition is its role as a guiding institution for the Turkish insurance sector, enhancing its strategic role in economic and social development[1]. The target audience includes insurance companies and related stakeholders.