The Insurance Brokers Association of Ontario (IBAO) is a non-profit organization advocating for insurance brokers in Ontario. It offers services such as education, licensing support, and industry events. The IBAO targets licensed brokers and aspiring professionals, providing resources like e-learning platforms and career guidance. Its unique selling proposition is its role as a unified voice for brokers, enhancing their professional development and influencing industry policies. The IBAO also connects consumers with brokers through its "Find a Broker" service, promoting personalized insurance solutions[1][2][5].