The Insurance Bureau of Canada (IBC) is a national trade association representing home, auto, and business insurance companies, covering 90% of Canada's property and casualty insurance market[1][2]. IBC enhances public understanding and influences public policies on behalf of its members[3]. Services include consumer education, policy advocacy, and disaster response support[5]. The target audience includes insurance companies, governments, and consumers. IBC's unique selling proposition is its comprehensive advocacy and educational role, providing unbiased information and support during disasters[3][5].