The Insurance Council of New Zealand Te Kahui Inihua o Aotearoa (ICNZ) represents the fire and general insurance industry in New Zealand. It comprises 23 member companies and four associate members, covering about 95% of the country's general insurance business[1][4]. ICNZ provides guidance on insurance policies, advocates for industry standards, and supports consumer education[2][3]. Their target audience includes consumers, insurers, and policymakers. The unique selling proposition is their role as a trusted industry voice, promoting resilience and trust in insurance through advocacy and education[1][3].