The Insurance Institute for Business & Home Safety (IBHS) is an independent, nonprofit organization conducting scientific research to enhance building resilience against natural disasters. Supported by property insurers and reinsurers, IBHS offers solutions for strengthening homes and businesses through its FORTIFIED program and DisasterSafety.org resources. Their target audience includes home and business owners seeking to mitigate disaster risks. The unique selling proposition is their comprehensive, science-backed approach to disaster resilience, providing actionable solutions for safer communities. IBHS's state-of-the-art research center enables full-scale testing of construction materials under realistic storm conditions[1][2][3][4].