The Insurance Institute for Highway Safety (IIHS) and its affiliate, the Highway Loss Data Institute (HLDI), are nonprofit organizations dedicated to reducing vehicle crashes and related losses. They conduct crash tests and publish safety ratings, helping consumers choose safer vehicles. Their services include vehicle safety evaluations and insurance loss data analysis. The target audience includes consumers, policymakers, and safety professionals. The unique selling proposition is their independent, rigorous testing and rating system, which motivates manufacturers to improve vehicle safety and informs consumers about safer choices[1][2][3].