Insure the Uninsured Project (ITUP) is a nonprofit organization based in Sacramento, California, focused on health policy and reform. ITUP provides expert analysis, policy-focused research, and stakeholder engagement to promote health care access and equity in California. Their services include hosting conferences and facilitating workgroups on health policy topics. The target audience includes policymakers, healthcare providers, payers, and advocates. ITUP's unique selling proposition is its role as a neutral facilitator seeking common ground among diverse stakeholders to address health disparities and improve healthcare access.