Intelligent Partnership helps financial advisers deliver diversified investment options to their clients. They provide content, education, tools, and support to enhance advisers' investment propositions and client relationships. Their services focus on making financial advice more accessible and efficient. The target audience is financial advisers. The unique selling proposition (USP) is offering a comprehensive platform that empowers advisers to provide value-for-money investment solutions while maintaining a central role in client relationships. This approach ensures transparency and efficiency in financial planning.