The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the fresh produce and floral supply chain. It advocates, connects, and guides members to enhance their prosperity through local and global events, professional development, research, and policy recommendations[1][2]. IFPA's target audience includes companies across the entire supply chain. Its unique selling proposition is its comprehensive approach to industry support, integrating advocacy and industry-facing services seamlessly[2]. Services include networking opportunities, industry updates, and resources like webinars and podcasts[1].