The International Gas Union (IGU) is a global organization representing the gas industry, covering over 90% of the global gas market. It advocates for natural gas as part of a sustainable energy system, supporting the entire gas supply chain. IGU's services include promoting technologies, international trade, and environmental benefits of gas. The target audience includes gas industry associations and companies worldwide. The unique selling proposition is its comprehensive advocacy for gas in the energy transition, emphasizing its role in decarbonization and energy security[1][3][4].