The International Maritime Organization (IMO) is a UN specialized agency responsible for regulating maritime transport, focusing on safety, security, environmental protection, and efficiency in shipping. It develops and maintains international maritime conventions and codes, such as SOLAS and MARPOL, to ensure safe and clean oceans. The IMO's target audience includes governments, shipping industries, and related organizations. Its unique selling proposition is setting global standards for maritime safety and environmental protection, promoting sustainable shipping practices. Services include policy development, technical cooperation, and legal frameworks for international maritime traffic[1][3][5].