International Personal Finance Plc is a global financial services company providing home credit and digital consumer credit to 1.7 million customers across nine markets, including Poland, Hungary, Romania, and Mexico[1]. They offer unsecured, affordable credit and insurance products to financially excluded individuals[5]. Their target audience includes those unable to access traditional banking services. The unique selling proposition is their commitment to financial inclusion, offering responsible and accessible financial services to underserved communities[4][5].