The International Trade Union Confederation (ITUC) is the world's largest trade union federation, representing 207 million workers across 163 countries. It promotes and defends workers' rights through international cooperation, global campaigning, and advocacy within major global institutions[1][2]. ITUC's services include policy advocacy, union development, and research initiatives like the Global Rights Index. Its target audience is workers and trade unions globally. The unique selling proposition is its global reach and unified voice for workers' rights, making it a powerful advocate for labor rights internationally[1][2].