InterTradeIreland is an all-Ireland economic development agency that connects businesses across the island to facilitate cross-border trade, collaboration, innovation, and investment. They offer services such as funding, business intelligence, and networking opportunities to help SMEs grow. Their target audience includes ambitious SMEs with a satisfactory trading record. The unique selling proposition is their ability to foster North-South economic cooperation, leveraging their position as a cross-border body established under the Good Friday Agreement to accelerate economic growth mutually beneficial to Ireland and Northern Ireland[1][3][5].