Intesa Sanpaolo is Italy's largest bank by assets, offering a wide range of financial services including retail, corporate, and wealth management. It serves over 13.7 million customers in Italy and 7.5 million internationally across 12 countries. Services include banking, asset management, insurance, and corporate investment banking. The target audience spans individuals, SMEs, and large corporations. Intesa Sanpaolo's unique selling proposition lies in its extensive network and strong commitment to ESG and social impact, positioning it as a leader in sustainable banking practices. Its strategic international presence supports Italian businesses globally[1][3].