Intesa Sanpaolo Bank Albania is a leading financial institution offering a wide range of services to companies, institutional clients, high-income individuals, and small to medium-sized businesses. Their services include innovative banking products and a network of 35 branches across Albania[4]. The bank targets diverse customer segments with personalized solutions. Its unique selling proposition lies in its strategic international presence and commitment to sustainability, combined with a customer-centric approach through programs like "Listening 100%," which enhances customer satisfaction[4]. The bank also provides advanced mobile banking solutions for easy financial management[5].