Invest Hong Kong (InvestHK) is a government agency responsible for attracting and retaining foreign direct investment in Hong Kong. It offers free advice and services to support businesses from planning to expansion, including market research and business setup assistance. The target audience includes overseas entrepreneurs, SMEs, and multinationals. InvestHK's unique selling proposition is its ability to provide a comprehensive suite of incentives, such as grants and tax benefits, along with a business-friendly environment, making Hong Kong an attractive hub for international businesses[1][2][3].