Invest Northern Ireland is the regional economic development agency, helping businesses compete internationally and attracting new investments. They offer services like talent validation, property search, financial incentives, and business networking. Their target audience includes international companies, particularly from the Americas, looking to expand or source products from Northern Ireland. The unique selling proposition is Northern Ireland's seamless tariff-free access to both the UK and EU markets, making it an ideal location for foreign direct investment. They support sectors such as fintech, cybersecurity, and life sciences[1][2][3].