InvestiFi provides integrated digital investing solutions for credit unions and community banks. Their platform allows account holders to invest in stocks, ETFs, and cryptocurrencies directly from their online banking experience. Services include self-directed investing, guided investing (robo-advisory), and crypto trading. The target audience is community financial institutions and their account holders. InvestiFi's unique selling proposition is its seamless integration with existing digital banking systems, enabling institutions to retain deposits and offer a comprehensive investing experience without external transfers[1][2][3]. This approach supports community financial institutions while democratizing investing opportunities[2][3].