InvestKraft is a fintech platform offering over 30 Banking, Financial Services, and Insurance (BFSI) products, including mutual funds, fixed deposits, lending, insurance, and digital gold[1][3]. They provide personalized investment solutions and expert guidance to individuals and businesses[4]. Their target audience appears to be a broad demographic seeking comprehensive financial services. The unique selling proposition of InvestKraft is its wide range of financial services offered in a vernacular format, making it accessible to a diverse customer base[1]. This approach helps in simplifying complex financial products for a wider audience.