The Investment Agriculture Foundation of BC (IAFBC) is an industry-led, not-for-profit organization supporting British Columbia's agriculture and food sector. It offers programs and services to enhance industry competitiveness, sustainability, and innovation. Services include funding opportunities, project facilitation, and strategic initiatives like AgriChain, a blockchain solution for the sector. The target audience includes farmers, processors, and related businesses. IAFBC's unique selling proposition is its ability to effectively deliver government-funded programs while fostering collaboration and innovation within the sector, making it a trusted partner for BC's agricultural development[1][2][3].