The Investment and Life Assurance Group (ILAG) is a trade association serving the financial services industry, focusing on insurance, pensions, and investments. ILAG offers seminars, workshops, and forums to facilitate industry discussions and promote best practices. Their target audience includes financial service providers and practitioners. The unique selling proposition is their practitioner-focused approach, providing a platform for members to engage with regulatory and government bodies, while promoting diversity and equality. ILAG's services are free for members, enhancing their understanding of regulatory environments and industry developments[1][5].