Investment Planning Counsel (IPC) is a leading Canadian wealth management firm providing investment and financial planning services to individuals, families, and businesses. Founded in 1996, IPC offers services like retirement planning, tax reduction, estate planning, and cash management. Their target audience includes over 200,000 clients across Canada. IPC's unique selling proposition is its holistic approach to financial planning, using personalized strategies tailored to each client's needs. Acquired by Canada Life in 2023, IPC continues to operate with a focus on innovative wealth management solutions.