InvestPlay is a fintech specializing in Open Finance solutions. It enhances financial data through cleaning, unification, and categorization, offering a CRM with Open Finance data for B2B clients. Their services include personal financial management (PFM) tools and analytics dashboards to support personalized customer experiences and business insights. The target audience includes banks, fintechs, credit cooperatives, and private pension companies. The unique selling proposition is providing hyper-personalized financial services through enriched data insights, enabling clients to improve product performance and customer engagement. Recent funding of R$ 3.3 million aims to expand these capabilities[1][3].