InvestSMART Group Limited is an Australian digital wealth advisor offering low-cost investment services to retail investors. They provide diversified ETF portfolios, single asset class ETFs, and financial planning tools. Their services include investment management, wealth management, and personal insurance. The target audience is retail investors seeking cost-effective investment solutions. The unique selling proposition is their capped fees and customized investment plans tailored to individual goals, making investing accessible and affordable for a broader audience. Their platform simplifies investment processes, allowing users to easily manage their portfolios and track performance.