IOB (Institute of Banking) is a recognized college of University College Dublin (UCD), offering specialist education and lifelong learning in financial services. They provide over 40 UCD-accredited programs, short courses, and professional designations in areas like governance, risk, and compliance, digital innovation, and sustainable finance[1][3]. Their target audience includes financial professionals seeking career advancement. IOB's unique selling proposition is its commitment to lifelong learning, offering flexible online education tailored to industry needs, supported by a large CPD community and industry partnerships[1][3].