iov42 is a technology company specializing in digital identity, trust, and data integrity. They offer Interu, a decentralized traceability platform that enhances supply chain transparency and compliance. Interu helps organizations track products from source to consumer, ensuring ethical sourcing and regulatory compliance. The target audience includes companies in complex supply chains. iov42's unique selling proposition is its ability to provide secure, tamper-proof traceability without compromising privacy, leveraging blockchain principles and proprietary technologies like Proofmesh. This enables organizations to build trust and meet stringent regulatory demands efficiently.