IPB Insurance is Ireland's only indigenous mutual general insurance company, specializing in bespoke insurance solutions for public service, education, and health sectors. They offer liability, property, and motor insurance services, particularly to local authorities, health bodies, and educational institutions[1][5]. Their target audience includes public sector entities and complementary markets in the semi-state and private sectors. The unique selling proposition is their mutual ownership structure, focusing on member benefits and long-term relationships, which fosters trust and loyalty among their clients[1][4].