Import Promotion Desk (IPD) is an initiative promoting imports from developing and emerging countries to Europe. It connects European importers with reliable suppliers in partner countries, offering services like supplier identification, market access support, and training for exporters. The target audience includes European importers and SMEs in partner countries. IPD's unique selling proposition is its comprehensive, free-of-charge support in international sourcing, focusing on sustainability and long-term trade relations. It operates under the umbrella brand Partners in Transformation, emphasizing social and environmental transformation[1][3][5].