IPSE - The Association of Independent Professionals and the Self-Employed is a UK-based not-for-profit organization established in 1999. It supports self-employed professionals with resources, expert advice, and advocacy. Services include essential insurances, tax and legal helplines, and business templates. The target audience is the UK's 4.3 million freelancers and self-employed workers. IPSE's unique selling proposition is its comprehensive support system and advocacy for self-employed rights, particularly in tax policies like IR35. Membership offers a community, protection, and growth opportunities for freelancers.