IRA Financial specializes in self-directed retirement accounts, enabling clients to invest in alternative assets like real estate, cryptocurrencies, and precious metals. They offer services such as IRA rollovers, setup of self-directed IRAs, and solo 401(k)s. Their target audience includes individuals seeking diversified retirement portfolios. The unique selling proposition is their expertise in self-directed accounts, transparent fees, and user-friendly technology, allowing clients to manage investments independently. Founded by Adam Bergman, IRA Financial has helped over 24,000 clients across the U.S. with a focus on compliance and security[1][2][3].