The Irish Dental Association (IDA) is a professional organization for dentists in Ireland. It offers services such as Continuing Professional Development (CPD), a Find a Dentist directory, and publishes a journal. The IDA's target audience includes dentists and dental professionals. Its unique selling proposition is providing a unified voice for the dental profession in Ireland, advocating for members' interests, and promoting high standards of dental care. The IDA supports its members through education, networking opportunities, and advocacy, enhancing their professional development and public service delivery. Visit their website at [http://www.dentist.ie](http://www.dentist.ie) for more information[1][2].