Irish Life is Ireland's leading life assurance, pensions, and investment management company, founded in 1939. It offers life insurance, pensions, investments, and group risk solutions to individuals and businesses. Irish Life also provides health insurance through Irish Life Health. Their target audience includes individuals, small business owners, and employers. The unique selling proposition is their comprehensive range of financial and health products under one roof, backed by global expertise from Great-West Lifeco. This integrated approach allows them to tailor solutions for diverse customer needs, enhancing their position in the Irish market[1][3][4].