Iroko, as referenced by the provided URL and LinkedIn, appears to be a European real estate investment company. It offers high-performing and responsible real estate savings solutions, including funds like Iroko Zen, Next, and Impact. The company targets professional investors, providing them with innovative and efficient investment options. The unique selling proposition (USP) of Iroko lies in its focus on responsible and sustainable real estate investments, catering to a niche market of professional investors seeking long-term, socially conscious investment opportunities.