The Iroquois Healthcare Association (IHA) is a nonprofit organization representing over 50 hospitals and health systems across 32 counties in Upstate New York. IHA offers advocacy, education, data collection, workforce projects, and cost-saving initiatives. Its target audience includes Upstate and rural hospitals. The unique selling proposition is its focus on the unique needs of Upstate healthcare, providing a unified voice for these communities through data-driven advocacy and tailored support services[1][2][5].