Iskandar Investment Berhad (IIB) is an investment holding company established in 2006 to catalyze the strategic development of Iskandar Malaysia, focusing on Iskandar Puteri. It offers services in property development, investment, and ecosystem building, targeting sectors like education, tourism, and health. IIB's unique selling proposition is its role as a catalyst for sustainable development in the region, leveraging its strategic partnerships and significant land bank. Its target audience includes investors and businesses seeking opportunities in Iskandar Malaysia. IIB is committed to environmental, social, and corporate governance (ESG) initiatives[1][2][5].