Isracard is an Israeli credit card company offering various payment solutions, including digital credit cards, Apple Pay, Google Pay, Garmin Pay, and Topcash. It provides credit and finance services, as well as discounting and settlement services for brands like Isracard, MasterCard, American Express, and Visa. The target audience includes individuals and businesses in Israel. Isracard's unique selling proposition is its comprehensive range of payment options combined with its long-standing presence in the Israeli market, making it a leading financial services provider in the country.