The International Tropical Timber Organization (ITTO) is an intergovernmental body promoting sustainable management and conservation of tropical forests. It develops policies for sustainable forest management, assists member countries in implementing these guidelines, and collects data on tropical timber trade. ITTO's services include project funding, capacity building, and market intelligence. The target audience includes tropical member countries and stakeholders in the timber industry. The unique selling proposition is its focus on sustainable tropical timber supply chains, supporting both environmental conservation and economic development in tropical regions[2].