IU Credit Union is a member-owned financial cooperative founded in 1956, serving over 70,000 members with assets exceeding $1.6 billion. It offers a range of services including mortgages, loans, savings, investments, and digital banking solutions. Membership is open to Hoosiers in 65 Indiana counties. The unique selling proposition is its not-for-profit model, providing better rates and services to members rather than stockholders, with a focus on community involvement and financial education. This approach aligns with its guiding principle of "not for profit, not for charity, but for service" to its members and community.