Iute Albania, part of the Iute Group, is a fintech company specializing in consumer finance and payment services. They offer micro loans with minimal documentation and have recently launched wallet services, enabling instant payments and loan management through the MyIute app[1][3]. Their target audience includes consumers seeking quick financial solutions. The unique selling proposition is the combination of fintech innovation with a user-friendly, human-centered approach, providing fast and convenient financial services[5]. This approach aims to make Iute a leading provider of digital financial solutions in the Balkans and beyond[1].