J. Safra Sarasin is a Swiss private bank offering investment advice, asset management, and financial services to private and institutional clients. Founded in 1841, it is now part of the Brazilian J. Safra Group. Services include investment funds, corporate finance, and financial analysis. The bank emphasizes security and conservative growth, targeting high-net-worth individuals and institutions seeking reliable wealth management. Its unique selling proposition is its long-standing tradition of private banking combined with a focus on secure, well-managed growth strategies.