J Trust Royal Bank is a joint venture between J Trust, a Japanese financial holding company, and The Royal Group, a major Cambodian conglomerate. It offers a wide range of corporate and personal banking services, including trade finance, foreign exchange, cash management, and loans. The bank targets everyday customers, high net-worth individuals, businesses, and large corporate clients. Its unique selling proposition is providing world-class financial services with a focus on innovation and community engagement, building on its legacy as a pioneer in modern banking in Cambodia.