Jaipur Rugs is an Indian company founded in 1978 by Nand Kishore Chaudhary, specializing in handmade rugs. It empowers over 40,000 artisans, mostly women, across India by providing them with sustainable livelihoods. The company offers a wide range of luxury rugs and decor items, catering to both residential and commercial markets globally. Its unique selling proposition is its ethical and sustainable business model, combining profit with social responsibility, ensuring artisans' prosperity while delivering high-quality products. The target audience includes consumers seeking luxury home decor with a social impact.